With the outbreak of COVID-19 continuing to make life increasingly difficult for many businesses across the UK and around the world, search engine giants Google has announced a new incentive to ‘help small and medium-sized businesses to stay in touch with their customers.’
From the end of next month, Google will be giving $340 million in advertising credits, which can be used towards future ad spend before the end of 2020 across the range of ad platforms
In announcing their new initiative, Google added in a statement: “Small and medium-sized businesses are the backbone of our communities. They represent about 90 percent of all businesses and more than half of employment worldwide, according to the World Bank.
“COVID-19 has posed a particular challenge to these businesses, who may be facing closures and declining revenue even as they find ways to support and protect their employees. The ad credit is our gesture to show support and solidarity with these businesses as they continue to engage with their customers.”
Credits will be applied to the Google Ads accounts of businesses who qualify in phases, from May onwards.
Of course, we’ll be closely monitoring the advertising accounts of our qualifying clients’ platforms and will be in touch to advise a spending plan once the credits are applied.
Earlier in the week Google announced they were going to be opening up their shopping channel for merchants to sell for free.
“Solutions during this crisis will not be fast or easy, but we hope to provide a measure of relief for businesses and lay the groundwork for a healthier retail ecosystem in the future,” added Google in a statement.