Here at We Influence, we don’t believe in keeping things to ourselves. We like to share our knowledge with the world, whether that’s our digital peers or website owners looking attract more customers and make more sales.
That’s why we’ve created a shiny new ebook that can help stop your website from sinking and get it running more smoothly. Google and other search engines (yes, there are some) can be divas in what they do and don’t like, so it’s important your site is ticking as many best practice boxes as possible.
With SEO SOS, we’ve put together a guide that covers myriad areas of digital marketing and technical SEO to help make sure your website is doing what it needs to do to be found by search engines and users. Just some of the areas we include in the ebook are:
- Persona development
- Competitor research
- Keyword strategy
- Tech SEO & content audits
- Mobile optimisation
Within each of those areas, we highlight some best practice examples and give some food for thought on how you could improve that area of your site. By working through the guide you’ll get an idea of whether you are covering all bases of search marketing or if there are some areas you need to dedicate more time to.
Miriam Sauter, Director of Earned Media, explains the rationale of the ebook a little more: “With SEO SOS, what we wanted to do was give a bit of an overview of the main areas of digital marketing and SEO so that businesses can analyse their own marketing efforts and work out if they should be doing more. Also, if business owners are seeing their online performance going in the wrong direction, then by using SEO SOS they have a whole host of different areas they can look to improve.”