Here at We Influence, we like to give a little back to the digital marketing community where and when we can. Our Head of Earned Media, Rory, recently did just that by heading over to Agent Academy in Liverpool’s Baltic Triangle to speak with students from Liverpool John Moores University students about the wonderful world of SEO and content marketing.
The group featured students from a wide range of different courses, including those as diverse as criminology and psychology, all of whom showed an interest in some aspect of digital. Rory gave them an overview of what SEO and content marketing is, why it’s important for businesses in this day and age, and why it can be such a rewarding career choice. Rory also ran a workshop for the students allowing them to dip their toe into the water of digital marketing and putting their new knowledge to the test, as well as a Q&A session for them to put him on the spot.
This was Rory’s first experience of speaking to a captive audience and from the feedback we’ve had, hopefully it won’t be his last. This was a great opportunity for us to try and pass on some of the knowledge we’ve built up over the years and encourage the next generation to look a little closer at the many aspects of digital marketing when deciding upon their chosen career path. Who knows? Maybe we’ll see one or two of them at We Influence in the future.
— Agent Academy CIC (@Agent_Academy) March 7, 2018
— Faye Lucas (@fayelucas_) March 7, 2018
Agent Academy is a leadership development programme that helps young people aged 16-25 learn skills that can help them flourish in the creative and digital industries. It’s is particularly aimed at those who have come through their university degree but don’t have the knowledge necessary for a career in digital. You can see more over on their website – www.agentacademy.org.uk
Thanks for having us Agent Academy and we’ll hopefully see you again soon!