The Blue Vanilla team wanted to significantly accelerate the rate of business growth, setting a target to double year-on-year website revenue during the next 12 months.
PPC campaigns would need to play a significant role in achieving this, however the campaigns had been beset by a history of problems relating to structure and implementation.
We Influence needed to identify and address the root performance problems that were holding the PPC campaigns back. Our first goal was to achieve profitability. We then needed to scale the campaigns to increase revenue as well.