Managing SEO for MissPap represented a number of challenges. The most significant was that the website was built on a custom CMS, meaning technical fixes and updates to the infrastructure were a lot harder to implement. Despite this, a targeted keyword strategy was developed, with content marketing and outreach ensuring that the technical SEO fixes and on page content updates translated into improved rankings. Throughout the campaign, MissPap has ranked first in Google for some of the most competitive keywords in the fast fashion market, including ‘party dresses’, ‘over the knee boots’, ‘bodycon dresses’ and ‘thigh high boots’.
273% organic session growth (YoY)
295% organic revenue growth (YoY)