Despite working with another agency before We Influence, Salons Direct was not achieving the SEO results they needed and wanted to work with an agency they felt would be able to better use the new site to acquire greater volumes of organic search traffic. The key objective was to rank for a greater number of high value category-level keywords that would drive significant levels of visits that were likely to convert into paying customers.
We Influence helped Salons Direct achieve this, providing recommendations on site structure based on keyword research, carefully managing technical SEO issues across the site, completely revamping on-page content and developing a keyword-centric editorial and outreach plan to support traffic and link acquisition.
49% increase in organic search traffic (YoY)
65% increase in organic search revenue (YoY)
75% of target non-brand keywords on page 1 of Google