VAVAVOOM Case Study admin 2019-03-21T10:54:38+00:00

Case Study

VAVAVOOM

VAVAVOOM enjoys huge ROAS increases with TrueView for Action.

  • improvement in ROAS

The challenge

Whether you’re heading off to a festival this summer, attending a wedding or just going for a quiet night out, fashion retailer VAVAVOOM aims to provide quality clothing for any occasion. Delivering to customers in 120 different countries around the
world, VAVAVOOM operate a fun, laid back shopping experience. But, within a highly competitive market, VAVAVOOM wanted to generate sales revenue with a marketing return on ad spend of 10:1

The approach

To achieve this revenue goal, VAVAVOOM selected We Influence to be their digital marketing partner, a company who specialise in search marketing and conversion rate optimisation. With the 10:1 return in mind, We Influence began an approach orientated around YouTube, specifically implementing TrueView for Action alongside custom intent audiences and in-market targeting. This helped VAVAVOOM to increase viewer engagement and produced conversions.

The results

With TrueView for Action, VAVAVOOM have managed to surpass the ROAS goals they set. Over an eleven week period, VAVAVOOM have reported 304 517 interactions resulting in a ROAS of 1409%, easily exceeding their initial targets. VAVAVOOM’s approach demonstrates that YouTube video campaigns can deliver a direct, positive return on investment for advertisers.

Product features

Audience:
❯ Custom intent audiences
❯ Video ads remarketing

Measurement:
❯ Conversion lift for YouTube
❯ Conversion tracking for YouTube

Formats:
❯ TrueView for Action (incl. tCPA bidding)
❯ TrueView for shopping
❯ TrueView with location extensions

“Using the new TrueView for Action Video campaign type, we drove a substantial amount of sales with an impressive ROAS.”

Patrick King, Director, VAVAVOOM

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