Whether you’re heading off to a festival this summer, attending a wedding or just going for a quiet night out, fashion retailer VAVAVOOM aims to provide quality clothing for any occasion. Delivering to customers in 120 different countries around the
world, VAVAVOOM operate a fun, laid back shopping experience. But, within a highly competitive market, VAVAVOOM wanted to generate sales revenue with a marketing return on ad spend of 10:1
To achieve this revenue goal, VAVAVOOM selected We Influence to be their digital marketing partner, a company who specialise in search marketing and conversion rate optimisation. With the 10:1 return in mind, We Influence began an approach orientated around YouTube, specifically implementing TrueView for Action alongside custom intent audiences and in-market targeting. This helped VAVAVOOM to increase viewer engagement and produced conversions.