Paid advertising in the personal injury sector is incredibly competitive. There are numerous well established businesses all bidding on the same high value keywords. This makes developing a campaign on a smaller budget very challenging.
What this meant was that We Influence had to be very diligent with budgets and keyword targeting, building out a bidding strategy that would send quality leads through to the site within the budget What’s My Claim Worth had set. Thankfully, our dedication to managing the account has paid off, and the results achieved have significantly decreased the amount of money that the client was spending on TV. This is especially beneficial with the impact of the PPC working being more measurable.
90% revenue growth (YoY)
126% improvement in ROAS