Prior to working with We Influence, affiliates were not a channel that Winfields were using. With this in mind, we split our recruitment campaign into 3 main areas, voucher code sites, product aggregator sites and product focused content sites. Voucher codes sites maximised Winfields’ visibility with savvy customers and focused on pushing high AOV items, while the aggregator sites have additional exposure to shoppers looking to purchase specific products, but were unsure where to buy them.
The product focused content sites, were able to provide high levels of sales from audiences that were researching products heavily before they committed to the purchase and drove new customer sales and brand awareness. One of the biggest wins of the campaign was using sites like HotUKDeals to push stock clearances, managing to clear some lines within a matter of hours.
414% traffic growth (YoY)
956% revenue growth (YoY)