Content Marketing Personas
Here at We Influence we have been putting data-driven personas together for years, so we know just how useful they can be. Targeting the right audience, with the right messages on the right platforms and at the right time has the potential to transform any digital marketing campaign. But it isn’t easy, and that’s why We Influence can help.
We use data sources including Google Analytics, Google AdWords, Facebook Audience Insights, the ONS and more alongside user surveys to build the complete picture of who your audience is and how they can be segmented. We help you understand key pain points in the buying process and how they can be overcome, as well as documenting purchasing motivations that can be used to target customers through digital marketing platforms.
Get in touch with We Influence today and we can help you with your persona based marketing to improve the profitability of your campaigns.