We got to work straightaway auditing the Milly’s account to investigate where the potential was. We began by assessing which campaigns were profitable and which weren’t.
From there we were able to optimise campaigns and begin to build out new campaigns, based also on lots of conversations with the Milly’s team.
Building up this rapport and understanding was key in helping us achieve our objectives. We spoke with Milly’s regularly about performance and about which products would generate the highest margins. This information helped define the overall campaign strategy.
Also key to our success was acquiring a quick understanding of how the big household brands operate and then finalising our strategy taking into account strict rules around promotions and pricing.
We generated significant results for Milly’s from the beginning of our campaign work, and have built on that momentum ever since.