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Milly’s Kitchen admin 2020-09-02T10:11:41+01:00

Case study

Milly’s Kitchen Store.

Open fireplace

Information

Millys Kitchen Store has established an excellent reputation for selling designer homeware brands ranging from kitchenware, cookware, china and tableware and including famous names such as Wedgwood, Vera Wang, Villeroy & Boch, Sophie Conran, Portmeirion, Robert Welch, Viners and many more.

Result Highlights

117% Increase In Revenue (YOY)

109% Increase In Transactions (YOY)

84% Increase In ROAS (YOY)

28% Increase In Conversions (YOY)

Challenge.

Having taken over the Milly’s site with an ambition to incorporate their own existing brands and create a new online department store, the Milly’s team wanted professional help to take their digital advertising to the next level.

After speaking to a long-standing client of We Influence who highly recommended our digital marketing services, Milly’s got in touch in July 2019 and asked us to take over their PPC campaigns.

They had lots of great brands on board and lots of amazing products, but they weren’t yet reaping the benefits of digital advertising.

Solution.

We got to work straightaway auditing the Milly’s account to investigate where the potential was. We began by assessing which campaigns were profitable and which weren’t.

From there we were able to optimise campaigns and begin to build out new campaigns, based also on lots of conversations with the Milly’s team.

Building up this rapport and understanding was key in helping us achieve our objectives. We spoke with Milly’s regularly about performance and about which products would generate the highest margins. This information helped define the overall campaign strategy.

Also key to our success was acquiring a quick understanding of how the big household brands operate and then finalising our strategy taking into account strict rules around promotions and pricing.

We generated significant results for Milly’s from the beginning of our campaign work, and have built on that momentum ever since.

Results

(July 2019 – June 2020)

Every month during this period reported higher returns than the corresponding month in the previous year.

“We have enjoyed a fantastic first 12 months with We Influence. From day one they have been a joy to work with and have helped to significantly grow our business through their knowledge and expertise in PPC. I would recommend We Influence to anyone looking for help with their digital marketing.”

LOUIS BOWYER
DIRECTOR, MILLY’S KITCHEN STORE

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