A dedicated Shopify agency, we’re end-to-end commerce partners for brands across a huge range of lifestyle verticals. We’ve provided development and marketing services to some of the UK and Europe’s top brands - including Castore, Neom, Avon, French Connection, McLaren and many more - and love nothing more than a partner which wants to go big.
After speaking to a long-standing client of Velstar who highly recommended our digital marketing services, Milly’s got in touch in July 2019 and asked us to take over their PPC campaigns. They had lots of great brands on board and lots of amazing products, but they weren’t yet reaping the benefits of digital advertising.
Increase in revenue (YoY)
Increase in transactions (YoY)
Increase in ROAS (YoY)
We got to work straightaway auditing the Milly’s account to investigate where the potential was. We began by assessing which campaigns were profitable and which weren’t.
We stripped everything right back and analysed every detail of what was currently in place. It was our very own PPC bootcamp!
From there we were able to optimise campaigns and begin to build out new campaigns, based also on lots of conversations with the Milly’s team.
Building up this rapport and understanding was key in helping us achieve our objectives. We spoke with Milly’s regularly about performance and about which products would generate the highest margins. This information helped define the overall campaign strategy.
Also key to our success was acquiring a quick understanding of how the big household brands operate and then finalising our strategy taking into account strict rules around promotions and pricing.
We generated significant results for Milly’s from the beginning of our campaign work, and have built on that momentum ever since.
Louis Bowyer,
Director, Milly's Kitchen Store
