Through Paid Search, Plumbworld has enjoyed record revenue days, record sales weeks, record orders weeks and a record Black Friday – all in the past 12 months.
Taking a granular approach has driven considerable success, with commercial numbers behind each type of inventory investigated before strategic decisions are finalised on how the budget is spent.
Using Google Ads and Microsoft Bing Ads, revenue from PPC campaigns has increased 29% YoY.
The success of paid campaigns contributed to the nice problem of the Plumbworld team needing to secure additional warehousing!
29% Increase in revenue (YOY)
40% Increase in advertising spend (YOY)
18% Increase in profit margins (YOY)